Short answer: not really.
But it also depends on what you want out of it.
If you spend any time around the internet, you’re bound to come across at least one headline declaring that blogging is dead (those headlines have been around for years at this point). As a writer and long-time blogger (you may have seen my other blogs, Blood Lines and Whimsy Bower), this causes me some anxiety. But is there any truth to the rumours?
From my research on the topic, if your aim is to earn a living solely from traditional blogging (that is, written articles on specific topics), you might want to hang on to your day job.
On the other hand, if you’re a writer who wants to share your work (and maybe market your books while you’re at it), carry on. Although traditional blogging might be less popular than it once was, there are still people who prefer to read a post than watch a video (which, ironically, most people watch without sound, so end up reading captions anyway). And while social media is a form of blogging, it doesn’t replace traditional blogs (but it is an excellent companion to them). The fact that most of the material debating the future of blogging is written on blogs should tell you something about their so-called demise.
If you’re concerned your blog isn’t getting as much of an audience as it should, you can do a few things to help:
- Promote it on social media. Make sure you’re active on at least a couple of different sites and always let your followers know that you have a new post up (don’t forget to include the link). Use hashtags to help a wider audience find you.
- Be part of the community. If your blog is on a site like WordPress, find other blogs on that site and make sure to follow, like, and comment. That will help bring fellow community members to your blog too.
- Post regularly. It can be once a day or once a month, but keep your blog active. Posting on a regular schedule gives readers something to look forward to.
- Try a new type of post. Don’t feel you have to switch over entirely (especially if you’re a writer), but if you can manage the occasional voice or video post, it keeps things interesting. Or switch up the type of posts you do (if you’re usually word heavy, try a photo post).
- Don’t write just what you want–think about what your audience might be interested in and give them a reason to engage with your blog.
- Don’t try too hard. Imitating other successful bloggers or trying to follow a formula are both great ways to fail. The idea of “being authentic” is clichéd, but it’s also valid. Not everyone will like you as you are, but no one will like you if you try to be someone else (and you won’t be happy with what you produce, either).
Humans love variety–that’s why we don’t eat the same meal three times a day or read a single book repeatedly. And that’s why blogging won’t die. Even as blogs take on new forms, traditional blogs will always have an audience.
What do you think–does blogging have a future? What do you do to make your blog stand out? Let me know in the comments (and don’t forget to like and share)…